Retail, Marketing & Social Media

We advise businesses on the legal and regulatory requirements that apply to the marketing, promotion and sale of products and services to consumers.

Our Retail, Marketing & Social Media services include:

Advertising & Marketing Compliance: We review advertising and marketing activities for compliance with applicable consumer protection, advertising, intellectual property and data protection requirements.
Direct Marketing:We advise organisations on the lawful use of personal data for email, SMS, telephone, social media and other direct marketing activities.
Promotions & Competitions: We advise on promotional campaigns, competitions, prize draws and other consumer engagement initiatives.
Social Media:We advise businesses on legal issues arising from corporate social media use, user-generated content, campaigns and interactions with customers.
Influencers & Endorsements: We develop and review agreements with influencers, ambassadors and other individuals engaged to promote brands, products and services.
Consumer Protection: We advise businesses on consumer rights, disclosures, terms and conditions and other obligations arising from the supply and marketing of goods and services.
Customer Data & Loyalty Programmes: We advise on the collection and use of customer data for loyalty programmes, personalisation, targeted advertising and other marketing initiatives.

Practice Areas